Feedback Loop Reading Response

I like the idea that a successful feedback loop is said to trigger an emotional feeling or connection which then drives us to act on a rational goal. It is very effective to guide our emotional responses toward productivity. It is also important, when designing a feedback loop to make sure the feedback is given to the right people (home electricity meter example) and that the feedback is given in an appropriate manner for the intended goal. That is to say that not all feedback can or should be delivered the same way. Giving feedback in a timely fashion is also key to it’s success. As Kevin Ashton states “real-time feedback is key to conservation”. Feedback loops can range from providing convenience to saving lives. The example that the author provides about medication reminders and feedback loops is perfect evidence that simple feedback loops can save lives just by bringing awareness. I love the description this author gives of feedback loops tapping into natural human characteristics and utilizing them to provide useful feedback loops.