The author used a modified traffic sign to cast an image of how feedback loops work from evidence – relevance – consequences – action. Also this example perfectly makes the point of how effective that feedback loop can affect a diver’s behavior. Before I read this article, feedback for me was just any platform that let users and customers share their user experiences, critiques and suggestions. I thought feedback should not have too many limitations and it did not require certain rules. The feedback receiver usually analyze and filter random data to make a reaction later (like the feedback from online costumer comments). This reading introduced the four distinct stages from the feedback loop and adds the limitations to it. “The data must be measured, captured, and stored.The information must be relayed to the individual.The information must illuminate one or more paths ahead. And finally, There must be a clear moment when the individual can recalibrate a behavior, make a choice, and act.” Those limitations make a well developed systems that put our own data in front of us and somehow compel us to act. Surprisingly, that data can change our behavior naturally. By presenting the selected data to the selected data receiver, it can tap into human’s natural behavior and make people to react naturally and dramatically. I strongly agree with Stanford’s Bandura that “People are proactive, aspiring organisms.” And because Feedback taps into those aspirations, it can add efficiency to a design project that tries to change people’s behavior by providing data.
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